UK TV Ratings: ‘Chhaava’ premiere on Utsav Gold disappoints
The highly anticipated UK television premiere of this year’s biggest blockbuster, ‘Chhaava’, on Utsav Gold proved disappointing in terms of viewership, according to exclusive data obtained by BizAsiaLive.com.
The film, which released earlier this year and stars Vicky Kaushal, attracted a modest audience of approximately 2,000 viewers during its 21:00 slot. Despite extensive on-air promotion and cross-network marketing across the Star TV Network, the performance fell short of expectations.
Utsav Gold recorded a 0.05% share, trailing behind Sony MAX and Sony MAX 2, both of which registered 0.06%. The figures suggest that the film’s television debut failed to translate its box office success into strong ratings on the small screen.
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