Ethnic research specialist, Starfish Research, has formed a strategic alliance with HPI Research the UK۪s largest independent research agency.

The alliance will provide Starfish with access to HPI۪s resources, whilst HPI will benefit from much increased presence in the ethnic research sector.

Starfish are architects of MinorityReportTM, a large scale study identifying media consumption, attitudes and behaviour amongst England۪s non-white ethnic groups. Their clients include Asda, Ofcom and ZEE Network.

Commenting on the alliance, Parveen Bdesha, Director of Starfish Research said, “HPI is a highly respected and long established research agency and we see this alliance as a real opportunity to put the needs of ethnic minorities on the agenda with some of the UK۪s major corporations”.

HPI conducts both UK and international research and its clients include Vodafone, Visa, British Airways and Premier Foods. Commenting on the alliance, HPI۪s Senior Partner David Iddiols said,

“We are already working with Starfish and this tie-up will undoubtedly enhance our expertise and credentials in the ethnic research sector.”