Star Sports, India’s leading sports broadcaster, has kicked off its campaign for India v Australia ODI series with a cleverly crafted TV commercial to depict the two formidable opponents as a Kangaroo facing off a Tiger. The 5 match ODI series which will be followed by 3 T20Is starts on 17th September 2017.
The film, with its “wild” feel and distinctive music, captures the anticipation and excitement around the series, and the Indian fans will hope that the Tiger prevails over the Kangaroo yet again! Earlier this year, a hard fought Test series (Ind 2 – 1 Aus) saw new rivalries being born and friendships being fractured. Both sides are led by aggressive captains and will play to win.
The upcoming ODI & T20 lineup promises to be the most anticipated series of the season. This series will also define the next chapter in the rivalry between these two cricketing powerhouses and possibly settle the Kohli Vs Smith debate as well.
A Star India Spokesperson said, “This campaign is unique and different from any other sports campaign; and we are pleased with the response it has garnered. We look forward to some exciting cricket between the two powerhouses in the lead up to the festive season.”
Former Australian cricketer Mike Hussey said, “Winning in India has always been a priority for any Australian side & this series is a great opportunity for the Australian team to upset India at home. I am excited & I look forward to witnessing this great cricketing battle between two top sides & also to the Kohli Vs Smith clash!”
The TVC has been viewed over 6 Million times since its release and has been positively received by the fans. Watch it below.