Star Life Ok will be broadcasting the ‘Screen Awards’ after they announced it had acquired the rights to the prestigious ceremony on 14th January 2014.
The telecast times have yet to be announced although it is understood that they will be shown in January.
“Now that we have completed two years in the industry and reached a certain number that we wanted to reach, we wanted to grow bigger in terms of reach. Our association with Screen would be one of the many new things you will see in the next 12 months,” said Ajit Thakur, General Manager, Life OK.
George Varghese, CEO, the Indian Express Group, says, “The ‘Screen Awards’ are known for their credible and unbiased approach towards celebrating excellence in Indian cinema, and are the most respected in the entertainment fraternity. For the 20th edition of the ‘Screen Awards’, we are proud to be associated with Life OK, and are committed to making it bigger and better than before.”
Incidentally, the ‘Screen Awards’ started with the Star family and remained with Star Plus for 11 years. It was only in the last two years that Colors acquired the rights to telecast it. With Life OK buying the rights this year, the game seems to have a come a full circle.