Sony TV, Sunrise Radio & Southall Travel collaborate for Christmas special
Sony TV has announced a collaboration with Sunrise Radio, the UK’s leading commercial Asian radio station, and Southall Travel for a festive initiative designed to highlight Sony TV’s programming and talent.
The cross‑platform project will follow Sunrise Radio presenter Shabnam Sahi on a festive journey to Mumbai, where she will go behind the scenes of Sony TV’s flagship shows including ‘Kaun Banega Crorepati’, ‘Indian Idol’, ‘India’s Got Talent’ and ‘Shark Tank’. The coverage will feature interviews with stars and exclusive material from the sets.
A one‑week special, titled ‘Sony Christmas Special – From the Airwaves to the Stars’, will document Sahi’s experiences in Mumbai. The content will run across Sunrise Radio and social media platforms, offering audiences behind‑the‑scenes access and interviews.
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The ‘Sony Christmas Special’ will air on Sunrise Radio from 22nd to 26th December, providing festive coverage centred on Sony TV’s leading programmes and personalities.
