RAJAR: No significant change for UK Asian radio stations in Q4/24 data
With latest radio listening figures published by RAJAR this morning, Asian radio brands remained steady, with very little change, according to data for the final three months of 2024.
Nationally, BBC Asian Network held on to the No.1 position but was down by 30,000. The station delivered a reach of 579,000 – down from 609,000 in the previous quarter. However, its average listening hours per listener was up from 4.7 to 5.3.
Sunrise Radio National was down by 10,000 from 370,000 to 360,000. Its average listening hours per listener remained at 4.7.
Locally, Sunrise Radio was also down in Greater London by 6,000. Its weekly reach stood at 145,000 – down from 151,000 in Q3/24. Sunrise Smooth lost 13,000 listeners, delivering a weekly reach of 31,000.
Tony Lit MBE, Managing Director of Sunrise Radio Group, said, “Once again I’m happy to report that following the release of Rajar Q4 2024 this morning, Sunrise Radio remains the UK’s number 1 Asian commercial radio station in London and Nationally. I have to say, 35 years at Number 1 must be a record! Sunrise Smooth on London DAB continues its path also with an increase in hours.
Our much talked about new National Radio Station is expected to launch in the next 3-4 months as the final preparations are made with the official launch date coming soon. I would just like to say a huge thank you to our wonderful listeners, my dedicated team, and to our commercial partners. Without you we could not make the magic happen.”
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Lyca Radio and Lyca Gold both lost 1,000 listeners each, recording a new weekly reach of 121,000 and 79,000 respectively. Both stations also saw a drop in its average listening hours per listener. As a group, consisting of Lyca Radio and Lyca Gold in London, remained firm as the No.1 Asian commercial radio group in Greater London, with a weekly reach of 176,000.
Raj Baddhan, CEO of Lyca Radio Network, expressed his delight with the results, “We’re thrilled with the latest RAJAR figures. Not only have we maintained our stations performance, but we’ve also upheld our position as the No.1 Asian commercial group in Greater London. A big thank you to our loyal listeners who continue to support the Lyca Radio Network, as well as to our commercial partners and well-wishers. Now in our 11th year, we’re excited to expand the Lyca Radio footprint even further in the UK. Also, after the recent success of our Maldives competition, we’re giving away holiday tours and other exciting prizes in the days ahead. Thanks once again for the continued support.”
Panjab Radio was the only Asian radio station in this quarter to increase its weekly reach, albeit by just 1,000. The station recorded a reach of 105,000 – up from 104,000 in the previous quarter. Panjab Radio also had the highest average hours per listener amongst all Asian radio stations in this quarter – with 7.3 – up from 6.4 in Q3/24.
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