Sanjay Dutt’s next ‘Bhoomi’ is getting closer to its release but a marketing blitz of the film is yet to start on TV.
According to Mid-Day, Dutt wants to take a different approach for ‘Bhoomi’ and has refused to promote it on reality TV shows. The report adds that producer Sandeep Singh is all about going all-out to promote films but Dutt is not keen on that strategy.
A source told the publication, “Sandeep is known to aggressively promote his films, but Sanju is the opposite. The producer is going through a tough time convincing him to create more hype around the film.”
It added, “His friends have tried explaining to him that promoting a film aggressively is the need of the day, but Sanju just doesn’t want to listen. Every day, Sandeep goes to Sanjay’s house to convince him to go on at least a couple of popular shows. Sandeep and he had an argument about this last week, after which Sanju relented to shoot for the Drama Company. He has also agreed to appear on Sa Re Ga Ma Pa L’il Champs as it’s a children-based show and he loves kids. He has said an outright no to appearing in serials. Sandeep is going through a tough time and things have become strained between them.”
However, Dutt refuted the rumours, telling the publication, “I’m doing all the promotions that Sandeep has asked me to be a part of.”
‘Bhoomi’ releases on 22nd September 2017.