Prime TV signs up to BARB

Pakistani entertainment channel, Prime TV has become the latest Asian channel to sign up to BARB.

As of today (Monday 19th January), Prime TV will officially report viewing figures for its output. Recently, there has been a surge of Asian channels that have signed up to the service including Geo TV, DM Global and Venus TV.

Incidentally, Prime TV was the first ever Asian channel to join BARB in October 2007 (read here) but left the following year.