Pepe’s Piri Piri gears up for UK release of Hum Films’ ‘Khan Tumhara’ this Eid

Popular food brand Pepe’s Piri Piri has announced its partnership with the forthcoming Hum Films production ‘Khan Tumhara’, which is scheduled for release this Eid.

The collaboration marks Pepe’s Piri Piri’s continued association with South Asian cinema, having previously supported successful Pakistani titles such as ‘Janaan’ and, more recently, ‘Love Guru’. The brand’s return as a marketing partner underscores its growing presence within the entertainment sector.

‘Khan Tumhara’ is billed as an emotional drama centred on themes of identity, loyalty and personal sacrifice. The narrative follows a young man forced to confront long‑buried truths about his family, ultimately embarking on a journey that tests his resilience and moral convictions. The film features Bilal Ashraf and Maya Ali.

The film will be released in cinemas across the UK and internationally on Eid‑al‑Adha.