Sony Entertainment Television’s experiment with ‘Zindagi Ke Crossroads’ in its weekday schedule, is proving a good bet after record UK ratings on Wednesday, according to exclusive data obtained by BizAsialive.com.

The show hosted by Ram Kapoor, was watched by 47,000 viewers at 20:30 – One of the biggest successes on the channel recently. It also had a bigger audience than ‘Dus Ka Dum’, which has averaged around the 20,000 mark since its launch.

‘Zindagi Ke Crossroads’ gave Sony TV a whopping share of 0.11% on Wednesday, second to Star Plus, which garnered 0.24%.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.