Overnights: Utsav Plus grabs biggest audience of 2021 so far on Monday

BizAsia Correspondent



Utsav Plus continued to thrash its rivals by garnering the biggest ever audience of the year so-far, according to exclusive data obtained by BizAsiaLive.com.

Utsav Plus grabbed a whopping share of 0.32% – nearly four times more than its second placed rival, Colors, which clocked up 0.07%, followed by Sony TV and Hum TV with 0.06%.

Utsav Plus’ biggest shows were ‘Anupamaa’ at 20:00 with 142,300 viewers, followed by ‘Zindagi Mere Ghar Aana’ at 18:30 with 89,800 viewers, ‘Mehndi Hai Rachne Waali’ at 18:00 with 79,800 viewers and ‘Yeh Rishta Kya Kehlata Hai’ at 21:30 with 77,600 viewers.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.