Viewers flocked to NDTV 24×7 on Wednesday for its coverage of India Prime Minister, Narendra Modi’s London visit, according to exclusive data obtained by BizAsiaLive.com.
The popular news service registered a share of 0.07%, which was more than some of the bigger Hindi entertainment channels like Sony Entertainment Television and Colors (both with 0.03%) and ZEE TV with 0.02%.
NDTV 24×7’s top show was ‘Special’ at 18:30, which delivered coverage of Modi’s ‘Mann Ki Baat’ speech in Westminster. It was watched by 34,900 viewers.
The channel also beat rival Indian news channels – ABP News (0.03%) and Aaj Tak (0.01%).
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.