OTT Watch: Prime Video takes lead in Q4/25 data
JustWatch - Q4/25
India’s streaming landscape has undergone a notable shift, with Prime Video emerging as the clear frontrunner over JioHotstar in Q4 2025, according to JustWatch data.
After being level with JioHotstar in the previous quarter, Prime Video secured the top position with a 25% market share, while JioHotstar followed with 21%. Netflix ranked third with 18%, and Apple TV+ closely behind on 17%, marking a 6% year‑on‑year increase for the platform.
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Further down the rankings, ZEE5 recorded a 9% share, with SonyLIV at 5%, reflecting a more modest presence in the competitive streaming market.
