OTT Watch: Prime Video & JioHotstar lead market share in India
OTT India - JustWatch (Q3/25)
India’s streaming landscape is witnessing a fierce contest, with Prime Video now standing shoulder to shoulder with JioHotstar. Fresh figures for Q3/25, show both platforms commanding a 23% share of the market, signalling a shift in the balance of power among subscription video‑on‑demand services.
Trailing behind, Netflix holds 19%, while Apple TV captures 15%. ZEE5 follows with 10%, and SonyLIV along with other smaller services each account for 5%.
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This surge places Prime Video firmly in contention for the top spot, underscoring how India’s OTT race is becoming more competitive than ever.
