Ofcom raps Channel Nine for two breaches

Channel Nine UK
Channel Nine

Bangladeshi service, Channel Nine has been found in two breaches of Ofcom regulations for sponsorships.

In September and November 2013, Channel Nine was rapped for broadcasting consumer advice programmes with product placement references. It is against Ofcom regulations to feature product placements on these type of shows.

Furthermore, Ofcom considered whether the appearance of guests in the two shows amounted to product placement. Ofcom noted that one guest of the company which bears his name and which sponsored the programme. We considered that his inclusion throughout the programme as a guest contributor was a reference to the sponsor. Because this was a result of the sponsorship arrangement, it therefore amounted to product placement.

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