Mediareach holds ‘Acknowledgement Awards’ at London event

An event to celebrate the hard work of media and content partners has been held by Mediareach Advertising in Mayfair, London.

The event acknowledged and awarded the people behind the best-of content reminding everyone about the exceptional campaigns that made it to the people despite the pandemic difficulties in the last few years. This was followed by a remembrance that honoured those who lost their lives during the pandemic.

“At Mediareach Advertising, multicultural media partnerships are a unique proposition of ours. A big part of the work we do, from bespoke content to omnichannel marketing, goes back to the dedication of our media partners. For that, we have come together to celebrate the diversity, cultural insights, tonality, inclusivity, and relevance in content and media planning,” said Saad Al Saraf, CEO

Media houses from across the UK were gathered to discuss the challenges of the diverse media industry and plan for better collaboration opportunities in the future. Editors, journalists, producers, and different stalwarts of the media family found it a great setting to strengthen their connections and build new ones while enjoying pleasant music, excellent cuisine choices, and photos to remember.

“We wanted to gather our influencers, writers, media professionals, and creatives who regularly help produce relevant content to highly diverse audiences in the UK and globally. They deserve acknowledgment as the behind-the-scenes heroes of great omnichannel campaigns we have produced and broadcasted with efficient results,” added Javed Husain, Media Director.

“These partnerships have been a key catalyst in driving change for the government, the NHS, and brands during and after lockdown. They rolled up their sleeves during a harsh storm, yet we ended up with 1000s of content clips on TV, Print, Radio and Digital for Covid-19 awareness and for the vaccine roll-out to ethnic and diverse groups,” concluded Ankita Dobhal, Lead– Media Partnerships Team.

The event was held on Friday 17th June 2022.