Luv Ranjan on taking break from direction


Filmmaker Luv Ranjan has spoken about why he is taking a break from direction, just weeks after helming the blockbuster ‘Sonu Ke Titu Ki Sweety’.

Ranjan, who turns producer for Ajay Devgn and Tabu’s next film was cited in Mirror saying, “In our industry where everybody is constantly cribbing about how we don’t give newcomers a chance, I’ve stood behind my actors for seven years. I do things on my own terms. I also end up going over-budget on all my films. Even with Kartik, Nushrat and Sunny, I spent an extra Rs 12 crore on SKTKS.”

He added, “When I was making Pyaar Ka Punchnama, Viacom 18 conducted a massive market research and told me that this was the worst title ever because no one understood it. They suggested different titles to me, but I went ahead and it led to a successful franchise. When a story works, everything works. When a trailer is good, people are bound to flock to the theatres. If SKTKS hadn’t worked, everyone would have blamed the title.”

‘Sonu Ke Titu Ki Sweety’ has emerged as the second biggest grosser of 2018 in the Indian film industry after ‘Padmaavat’.

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