Sony Aath, the fastest-growing Bangla GEC continues to remain the third most watched brand in the category in the current fiscal. (Source: BARC, TG: 2+ All NCCS, Market: West Bengal & West Bengal Urban, Period – WK 14-28’22, Average Weekly AMA).
The family entertainment channel has been consistently entertaining the viewers with a slew of interesting content and initiatives.
The channel’s recently launched property ‘Shokal Mozedaar’ has been well received by the viewers. As a result, the brand has maintained a strong #2 in the morning prime slot of 09:00 am – 12:00 pm.
Positioned as a differentiated family entertainment destination, Sony Aath is home to some iconic shows like ‘CID’, ‘Crime Patrol’, ‘Gopal Bhar’ and ‘Nut Boltu’. The channel has further expanded in mythology and fantasy genres with ‘Bighnaharta Ganesh’, ‘Aladdin’, and ‘Baalveer’, providing a daily dose of entertainment to Bengali viewers.
Besides, Sony Aath continues to remain the biggest Bangla Language channel on YouTube with over 15.9 Mn subscribers and an average of 300 Mn views per month.
Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony Aath, Sony Pictures Networks’, “Makes us proud to see the channel consistently deliver superlative performance in Bengal. This further strengthens our resolve to keep offering differentiated content for the entire family. While our current line-up is a mix of some iconic and exciting shows, we plan to also continue this momentum with some new offerings this year.”