Colors has today announced the launch of the 19th Annual Colors Screen Awards, which take place later on this month in Mumbai.

Representing the new generation will be Ranbir Kapoor who will be showcasing a tribute to Bollywood along with his mother and veteran actor Neetu Singh. The awards, hosted by the indomitable Shah Rukh Khan will have performances by new students of the year Siddharth Malhotra, Varun Dhawan and Alia Bhatt, Sonakshi Sinha , Ranveer Singh and Priyanka Chopra.

Commenting on his association with Colors Screen Awards, Ranbir Kapoor said, “It’s a moment of pride and honour for me to represent Bollywood in all its glory. I belong to a family that has served Bollywood for 84 years, and I hope to take this legacy forward. It is a privilege to be a part of the Colors Screen Awards, a platform that honour۪s professional excellence in the Indian film industry”.

Speaking on the Awards, Priyanka Sinha Jha, Editor Screen said, “Over the years the Screen Awards have recognized excellence in Hindi and Marathi cinema in the fields of acting, direction, sound, choreography, music and scripting. This year will see the Awards embrace the new generation of talent in Bollywood encouraging a new wave of thinking that will have the potential to chart the story of next 100 years of Indian cinema”.

Raj Nayak, CEO, Colors added, If last year was about celebrating 100 years of Indian Cinema, 2013 is the beginning of the next 100 years. I am delighted to present Colors Screen Awards 2013, the first Awards in the country in the new year. The Colors Screen Awards is a celebration of Indian Cinema when the entire film fraternity comes together as one happy family to celebrate and partake in each other۪s success. I am positive audiences will enjoy the show this year as we capture the best of Bollywood talent and complement with entertaining performances۝.

Colors Screen Awards will be telecast on Saturday 19th January 2013 at 20:00 in India.