Chaupal unveils Chaupal++ and new brand Identity at star‑studded event
Chaupal, the Punabi OTT platform, hosted an industry event bringing together artists and representatives from the Punjabi, Haryanvi and Bhojpuri entertainment sectors, along with guests from the corporate and media fraternity.
The gathering was positioned as a celebration of regional language, storytelling and the expanding global reach of regional content.
The event drew several well-known performers, including Gippy Grewal, Ammy Virk, Satinder Sartaaj, Neeru Bajwa, Tarsem Jassar, Nimrat Khaira, Jassie Gill, B Praak, Binnu Dhillon, Guggu Gill, Babbal Rai, Kulwinder Billa, Karamjit Anmol and Gurnam Bhullar. Haryanvi artists such as Gulzaar Chhaniwala, MC Square, Hariom Kaushik and Govind Yadav were also present, reflecting the broad representation of regional talent.
Actor and television personality Isha Malviya hosted the evening, while comedian Comic Singh performed for the audience. A conversation between Gippy Grewal and Chaupal Founder Sandeep Bansal offered attendees insight into the platform’s development, vision and upcoming plans.
A tribute segment honoured artists who have made significant contributions to regional culture and music. The audience remembered Rajvir Jawanda, Bhalla Sahab and music composer Charanjit Ahuja, acknowledging their influence on the industry.
Chaupal used the event to outline its future direction, unveiling a refreshed brand identity with updated colours. Representatives highlighted the rising demand for regional storytelling and reiterated the platform’s aim to position regional content as mainstream. Announcements regarding the platform’s roadmap and stakeholders signalled plans to expand its presence and strengthen its role in regional entertainment.
The platform also introduced Chaupal++, an extension designed to deepen engagement with audiences. The initiative will include e-games, podcasts, rural sports, e-commerce, micro-dramas, reality shows, AVOD and discovery-led advertising experiences.
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Speaking at the event, Sandeep Bansal said, “For the longest time, regional stories have connected deeply with audiences, and today, they are not just relevant but leading the conversation. At Chaupal, we have always believed in building a platform that celebrates Punjabi, Haryanvi and Bhojpuri content at scale, with the ambition of taking it to audiences across the world. What we are witnessing today is not a shift, but a movement — where regional is now truly mainstream. With initiatives like Chaupal++, we are now looking at building a much larger ecosystem around regional entertainment and culture.”
Chaupal representatives noted that the platform was created to give regional stories a dedicated space where language and authenticity remain central. The event was described as both a celebration of the industry and a reflection of the collective effort driving regional cinema and digital content forward.
The evening concluded with performances and interactions among artists, creators and industry leaders, marking another step in Chaupal’s efforts to promote regional storytelling.
Chaupal is available in the UK and globally by downloading the app on various devices, Amazon Fire TV stick, Android and Apple devices.
Also read: Sky’s world‑first bundle prompts a question: could a Hotstar, ZEE5, SonyLIV, Chaupal pack work?
