The Board of Control for Cricket in India (BCCI) is likely to wait for the completion of the ZEE-Sony merger to sell the media rights for the Indian cricket team’s bilateral series.
Reports say that the cricket board would “wait for some time and watch how the ZEE-Sony merger pans out before issuing the tender.” It also added that the BCCI may not sell rights for four years but instead for a different period.
However, it is expected to issue the tender before the Asia Cup in September. It is likely the merger would be complete by then.
Read More Like this
Keep it with BizAsiaLive.com for more.