BCCI to await ZEE-Sony merger to sell media rights for bilateral series
The Board of Control for Cricket in India (BCCI) is likely to wait for the completion of the ZEE-Sony merger to sell the media rights for the Indian cricket team’s bilateral series.
Reports say that the cricket board would “wait for some time and watch how the ZEE-Sony merger pans out before issuing the tender.” It also added that the BCCI may not sell rights for four years but instead for a different period.
However, it is expected to issue the tender before the Asia Cup in September. It is likely the merger would be complete by then.
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