Punit Goenka to cut costs & reduce overlaps to reshape ZEE’s business

The Managing Director and CEO of ZEE Entertainment Enterprises Limited, Punit Goenka has opened up about the plans ahead for the company after its merger with Sony collapsed.

On an earnings call, Goenka said he was charting a three-pronged approach – cutting costs, reducing overlaps between businesses, and enhancing quality to regain margins.

He said, “Going forward, there will be a sharper emphasis on frugality, with a crystal-clear focus on quality and output. Across verticals – including technology, content and marketing – we are implementing steps to optimise spends and enhance the return on investments. A sound recalibration of the OTT cost structure will be an integral part of this process.”

“On the revenue side, we will take steps to increase value delivery to our advertisers, apart from exploring alternative content monetisation avenues. This also includes leveraging the strength and reach of our platforms,” Goenka said.

A legal battle is currently ongoing between Sony and ZEE after the former terminated the merger deal in the 11th hour.