ABP Network has announced its entry into the Andhra Pradesh and Telangana market with the launch of its brand new digital platform, ‘ABP Desam’. By pursuing stories that matter to the people, ABP Desam will bring a whiff of fresh air to the Telugu digital news space with a unique perspective on regional content.
Extending its belief in empowering the audience with unbiased and credible news, ABP Desam has entered the market with the determination to create an informed and open society. With this new offering, ABP Network will once again strengthen its push for local storytelling and strive to create bigger strides in the sphere of regional news. Last quarter, the network had entered the Tamil Nadu market with the launch of its digital Platform, ‘ABP Nadu’.
ABP Desam has positioned itself as a digital portal that completely mirrors the culture, ethos, and spirit of the Telugu people. Its tagline ‘Mana vartalu, mana oori bhashalo!’ which translates to ‘Our news, in our town’s language!’ conveys its objective to deliver news that is personalized to the individual and collective preferences of the Telugu readers. Furthermore, the name ‘ABP Desam’ also reflects the network’s willingness, dedication, and commitment to always fulfil its duty towards the nation by creating an open and informed society.
Over the course of its journey, ABP Network has emerged as a pioneer within the regional news and content sphere. Their regional channels and digital platforms have successfully carved a niche for themselves in their respective markets by truly entrenching themselves into the culture and ethos of every region they serve. ABP Network is successfully running regional channels/digital platforms in West Bengal (ABP Ananda), Maharashtra (ABP Majha), Gujarat (ABP Asmita), Punjab (ABP Sanjha), Uttar Pradesh & Uttarakhand (ABP Ganga), Bihar (ABP Bihar), and Tamil Nadu (ABP Nadu) and ABP Live- the digital arm of ABP Network. ABP Desam is the eighth regional language digital portal from the house of ABP Network.It will strive to disrupt the Telugu news genre with breakaway formats, stories of significance, innovative content and a viewer driven approach.
Speaking on this announcement, Mr. Avinash Pandey, CEO, ABP Network said, “Regional language is a very crucial growth driver for digital news platforms. Recently, we had launched a digital platform for Tamil audiences and now we are further strengthening our digital portfolio with ABP Desam. I’m confident that this Telugu news platform will provide access to high calibre, diverse digital news content to the people of Andhra Pradesh and Telangana and also bring a bevy of growth opportunities to our network.”