After an aggressive expansion drive globally over the past six months, ZEE Entertainment Enterprises Limited is set to unveil its plans for its digital platform, ZEE5, for the coming months.
ZEE5 will be rolling out its next phase of expanding in global markets at the APOS (Asia Pacific Video Operators Summit), from 23rd to 25th April 2019 at Bali. Now, with its sights firmly set on non-South Asian audiences too, ZEE5 makes APOS its stage to announce its content localization, distribution and other plans for the year.
Speaking about the upcoming announcements, Amit Goenka, CEO, ZEE International and Z5 Global said, “We have an extremely aggressive agenda chalked out for ZEE5 across global markets this year across content, distribution and localization. All this is being driven to make ZEE5 into a truly mass market proposition, and we look forward to sharing these plans at APOS in April.”
Chief Business Officer for ZEE5 Global, Ms. Archana Anand will lead the series of announcements at Asia’s leading annual event for the media, telecoms and entertainment industry on 25th April 2019 during the session on ‘India: OTT Drives Borderless Ambition’.
Archana Anand, Chief Business Officer, ZEE5 Global said, “OTT platforms are transforming the way we consume content and dissolving boundaries. Today, we not only have access to global content, but also have the opportunity to reach our rich Indian content to a viewer in any country who is hungry for our movies and music and TV shows. We have a very exciting year coming up and I am looking forward to sharing some key updates on 25th April during the upcoming APOS Summit.”