ZEE5 launches children’s content strand; KidZ
ZEE Entertainment Enterprises Ltd has entered the children’s entertainment genre with the launch of KidZ on its digital platform, ZEE5. KidZ features engaging content designed to both educate and entertain young audiences.
To strengthen its family‑focused content strategy, the company has partnered with leading creators and aggregators from India and abroad, ensuring a mix of entertaining, safe and educational programming. Through a dedicated profile on ZEE5, available across devices, KidZ viewers have access to more than 140 titles in multiple languages, with new releases scheduled every Friday. The first phase of programming includes popular shows such as Boonie Bears, Vir, Chacha Bhatija and Inspector Chingum.
Commenting on the launch, Chandan Khandelwal, Business Head – Kids Division, ZEE5 India & Global, said: “With KidZ, we aim to build a unique destination for children that extends beyond screens and creates an immersive and entertaining experience. With a range of fresh originals lined up, we have partnered with some of the leading names in children’s content to spark curiosity and deliver joy to young viewers. At ZEE5, our goal is to provide a safe and enriching environment for children, combining learning with entertainment. Going forward, we remain committed to building KidZ as a trusted and premium destination for quality children’s programming.”
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In line with strategic initiatives outlined to shareholders in an Investor Presentation in May 2025, the company has identified the untapped potential of children’s entertainment as a value‑accretive segment. With consumption across devices and platforms rising among younger audiences, ZEE Entertainment is strengthening its content portfolio to serve diverse consumer groups and scale its business further.
