ZEE5 Global clocks 46% increase in watch time for Original Content in the US

Azha Khan



ZEE5 Global, the world’s largest streaming platform for South Asian content, has registered significant growth in engagement and viewership in the United States, driven by strong original content launches in the market. The platform has reported an impressive 46% increase in watch time for original content over the last year and a 40% jump in viewer growth across original movies and web-series. The business also recently reported a 35% YoY increase in viewership over the year in the market.

This surge in audience engagement underscores the appeal of ZEE5 Global’s exclusive content offerings across multiple languages. After Hindi, the top two languages that grabbed eyeballs within original content were Telugu and Tamil. ‘Sirf Ek Bandaa Kaafi Hai’ and ‘Maya Bazaar – For Sale’ respectively emerged as the most-watch movie and series in the last year, closely followed by widely consumed titles like ‘Tarla’, ‘Pitchers’, ‘The Kashmir Files: Unreported’, ‘Aha Naa Pellanta’, ‘Mrs. Undercover’, ‘Lost’, ‘Vyavastha’, ‘United Kachche’, ‘Duranga’, ‘Rangbaaz: Darr Ki Rajneeti’, and ‘Ayali’ among others.

Interestingly the platform has also seen a huge response for its Bangla originals in the US in 2023. Recently released thriller drama ‘Abar Proloy’ not only became the most-watched Bengali Original in 2023 but also witnessed a 25% jump in consumption post its first week of release.

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Archana Anand, Chief Business Officer, ZEE5 Global said, ” We’re constantly looking to bring our viewers stories that highlight the best of South Asia, stories that not only entertain but also spark meaningful conversations and drive positive change. From Docu-series and biopics to thrillers and titles with strong social and cultural messages, we have been innovating to enhance our Original content library with newer formats and themes across languages. We’re thrilled to see how well this content is resonating across the linguistically diverse diaspora in the U.S.”

Viewers can catch ZEE5 Global’s upcoming original movie ‘Haddi’ and more, and stock up on their yearlong entertainment by availing of the limited period Annual pack offer.