As a part of its 25th anniversary, ZEE TV has undergone its biggest brand change, with new logos extended to all ZEE channels, including ZEE News.
For the time in the channel’s history, the company has dropped the iconic ‘Z’ it has used in all of its logos since its inception. Replacing it with a round circle – coloured differently for each channel. For flagship service, ZEE TV, the channel has replaced the sky blue colours with a warm orange.
The changes were unveiled at the channel’s ZEE Rishtey Awards where a new brand film along with the strapline ‘Aaj Likhenge Kal’ was revealed.