ZEE TV UK will be tweaking its weekend schedule by moving its film telecast time from 13:00 to 16:00, starting Saturday 3rd March.
The channel, which goes HD from Thursday 1st March, will ensure its big weekend movies (branded ZEEKend Movies) get maximum exposure. This will see the 16:00 movie slot go up until 19:00 – followed by regular fictions and reality shows.
Earlier, movies were a big part of &TV’s weekend schedule as they were broadcast in HD. However, since the closure of &TV HD last week, viewers will be rely on HD movies on ZEE TV HD.
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