ZEE Network has partnered up with the Ideal Home Show for the second year running, it۪s been confirmed.

After the phenomenal success of the re-launched Ideal Home Show in 2010, which saw in excess of over 265,000 visitors across the 17-day event, ZEE Network experienced a fantastic response to the first ever ZEE Asian Pavilions and are now looking to develop the concept again alongside feature curators Shreem Events, for 2011.

“ZEE is delighted to continue to build on this landmark partnership. Over the past 15 years, ZEE has continually strived to provide innovative entertainment to South Asians living in the UK. The ZEE Pavilions at the Ideal Home Show is an unrivalled platform for us to leverage our experience and extend the appeal of South Asian lifestyle to attract a much wider audience to the show,” said Govind Shahi, Head of Business for ZEE Network, Europe.

As part of the partnership deal, ZEE Network will be given sole naming rights as the official Media Partner of the ‘ZEE Cafe Asian Food Pavilion’ and the ZEE Asian Lifestyle Pavilion’, in association with Shreem Events.

ZEE Network, will play a major part in creating the ZEE Asian Pavilions content for the Ideal Home Show, as well as creating exciting British Asian entertainment across the 17-day event that will be organised and run by Shreem Events.

The event takes place between 11th and 27th March at London۪s Earls Court.