ZEE Studios, in association with Naughty Men Productions, Infantry Pictures, and Dreamityata Entertainment, today announced the release of their upcoming Punjabi romedy, ‘Kala Shah Kala’ worldwide on 14th February 2019.
Written and directed by Amarjit Singh, the film stars Sargun Mehta, Binnu Dhillon and Jordan Sandhu in the lead roles. ‘Kala Shah Kala’ is a romantic comedy with an important social message. The film will bring Sargun Mehta and Binnu Dhillon on the screen together for the first time.
Sargun Mehta said, “Our intent was to make this film in a way that it feels like a warm hug; it’s a film that celebrates love and will bring a smile on the audiences’ faces. It will reiterate that love is all about the heart and not about appearances. Even though this is my first film with ZEE Studios, my association with ZEE is a decade old as I stepped into the entertainment industry with a ZEE TV show (12/24 Karol Bagh). Over the last years, ZEE has become like a family, with this film, it’s like coming back home.”
Actor-producer Binnu Dhillon commented, “In our society, so much emphasis is put on looks, whether it’s a boy or a girl that sometimes we neglect to see what really matters in life. This is the story that a lot of people will relate to, it’s a story of an underdog. This is my first association with ZEE Studios. It’s great to see that mainstream studios see value in Punjabi films now, it’s good for the growth of our industry.”
With markets, worldwide, opening up to regional content, the film is also set for a wide International release.
“At ZEE Studios International, we want to deliver quality content and give every such film the global platform it deserves. Kala Shah Kala is a romantic comedy with an important social message, a theme that is appreciated across the globe. Regional films are now gaining momentum worldwide, with the language being no barrier. By releasing the film in territories like Canada, USA, Australia, Pakistan, UK, Europe, UAE, GCC, and New Zealand we are delighted to continue delivering quality stories”, says Vibha Chopra – Head ZEE Studios international (film marketing distribution and acquisition
Kala Shah Kala will release worldwide on 14th February 14, 2019.