ZEE Rishtey Awards rebranded ZEE Kutumb Awards
ZEE TV has rebranded its long‑running ZEE Rishtey Awards as the ZEE Kutumb Awards, aligning the Hindi‑language ceremony with the branding already used for its Kannada channel. The move brings both properties under a unified “Kutumb” identity, while continuing the tradition of celebrating the bond between ZEE TV, its artists and its loyal audience.
The Hindi edition of the ZEE Kutumb Awards will take place in early March, with the telecast scheduled for mid‑March on ZEE TV. The channel hosted its official launch event on Monday, where a number of ZEE TV’s leading stars gathered for the media, marking the beginning of the awards season with renewed energy.
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The rebrand comes at a time when ZEE TV is enjoying a strong ratings surge. Its recent fiction slate has delivered impressive week‑on‑week growth, with shows such as ‘Tumm Se Tumm Tak’, ‘Vasudha’, ‘Ganga Mai Ki Betiyan’ and ‘Jaane Anjaane Hum Mile’ emerging as standout performers in primetime. Their success has helped the channel secure one of its highest market shares in recent years, reinforcing the momentum behind its programming strategy.
