ZEE Network’s Punjabi channel, ZEE Punjabi has been replaced with its Russian service called, ZEE Russia, in Europe. Viewers watching in the UK are not affected.

The popular network has been dabbling with the idea of switching ZEE Punjabi to ZEE Russia for sometime but has only implemented the change earlier this week.

It is not known exactly why ZEE Punjabi has ceased in Europe (outside UK) on the Hotbird satellite after a long enough stint in the area. Speculation has it that ZEE Punjabi was underperforming in the territory and ZEE Russia being the Russian language version of flagship channel, ZEE TV, has clicked well with viewers. ZEE Russia broadcasts dubbed shows from the ZEE TV India library.

In the UK, ZEE Punjabi remains the UK’s only Punjabi entertainment TV channel after services like Channel Punjab and Punjjabi TV were axed. The Sikh Channel, a Sikh religious channel continues to broadcast free-to-air on Sky Digital.