ZEE Kannada refreshes on-air look to coincide with Ugadi

ZEE Kannada has today announced a dynamic brand refresh – capturing the heart and soul of Karnataka.

The ‘marigold’ inspired design is a vibrant expression of the auspicious new beginning that the channel seeks to provide through its inspiring content, nudging positive actions and inspiring outcomes.

Since its inception in 2006, ZEE Kannada has consistently defied industry norms, pioneering trends, and captivating audiences across Karnataka. In a market once dominated by legacy players such as Udaya TV and ETV Kannada, ZEE Kannada emerged as a game-changer, carving a niche for itself with groundbreaking non-fiction content.

Speaking on the occasion, the Chief Content Officer of ZEE Kannada & ZEE Picchar, Raghavendra Hunsur expressed, “We are motivated by a desire for originality, innovation, and unforgettable entertainment experience. Our refresh shows our dedication to pushing limits, embracing change, and providing content that profoundly connects with our audience. As we embark on this exciting new chapter, we want to express our heartfelt gratitude to our viewers, advertisers, cable operators and all stake holders for their support, and we hope to continue to thrill and entertain people in Karnataka and beyond. Our new line up of shows across fiction and non-fiction will not only be more diverse and relatable, but also bring alive the rich culture of the region.”

ZEE Kannada’s brand refresh will encompass a new look for the channel with new shows. After launching its latest non-fiction show – ‘Mahanati’ that has won the hearts of many, the first fiction show that it has crafted for this new era is ‘Bhramagantu’, which will surely resonate with ZEE Kannada viewers and keep them hooked.