Yash Raj Films will not rush any release of its movies on digital platforms

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After a number of films confirmed their digital premieres, missing out a release at cinemas, Yash Raj Films has confirmed that it will not be rushing any of its movies on OTT platforms due to the lockdown.

A source was cited in Box Office World saying, “Like other banners, YRF too has been approached by various digital platforms to buy the rights of their upcoming films. However, they don’t feel it is fair for their films, made for big screen experience, to be consumed by viewers on their cell phones or laptops. Also, they care for the exhibition sector which has suffered arguably the maximum due to the lockdown. YRF team, including Aditya Chopra, don’t want to add to their woes.”

There were rumours that the much delayed ‘Sandeep Aur Pinky Faraar’ (pictured) would hit digital platforms but this has now been denied by Rohan Malhotra, vice president for distribution of Yash Raj Films. Its upcoming films include ‘Bunty Aur Babli 2’, ‘Shamshera’, ‘Jayeshbhai Jordaar’ and ‘Prithviraj’.

Earlier this week, Amitabh Bachchan and Ayushmann Khurrana’s ‘Gulabo Sitabo’ and Vidya Balan’s ‘Shakuntala Devi’ were confirmed to release directly on Amazon Prime Video.

Keep it with BizAsiaLive.com for more.

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