WSL, the company which was selling airtime for NDTV 24×7 for the past year will no longer do so after both parties ended the deal amicably.
In an email stated to advertisers, WSL said will not be accepting any new commercial agreements for the channel. Existing campaigns will continue running on the channel but these will be handled by NDTV directly.
The email further added, “In terms of all outstanding payments to WSL, including new invoices that will continue to be issued as usual, your payments must continue. A complete outstanding payments’ statement will be passed to NDTV over the next week and any advertisers/agencies with outstanding and overdue payments will not be allowed to recommence advertising on the channel.”