Utsav Plus returns as sponsor of Lyca Radio’s ‘Drivetime’ show
Utsav Plus – one of the leading Asian TV broadcasters in the UK has renewed its partnership with Lyca Radio to sponsor the flagship ‘Drivetime’ show hosted by the station’s CEO, Raj Baddhan.
Utsav Plus had paused its sponsorship agreement on the show last year, which paved the way for other sponsors. However, starting from 1st March 2024, Utsav Plus is back on the popular show.
As a part of its deliverables, Baddhan will air regular updates from Utsav Plus shows, as well as bring back exclusive interviews with Utsav Plus talent.
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Raj Baddhan, presenter and CEO of Lyca Media said, “I’m delighted to have Utsav Plus back as our prime sponsor on ‘Drivetime’. With Lyca Radio continuing to make huge impact in the UK, we will forever be grateful to our sponsors for bestowing the trust and faith in Lyca Radio and Lyca Gold. Watch out for special segments on Drivetime as a part of our arrangement with Utsav Plus.”
Lyca Radio is the joint No.1 Asian radio station in Greater London. It recently launched the acquisition of Asian Sound Radio in Greater Manchester.
