UK Ratings: ZEE Cinema distances itself from rivals in latest data

ZEE Cinema proved a ratings success in latest UK ratings from BARB for Week 23 (TG: All 4+).

ZEE Cinema was clearly ahead with a share of 35%, followed by Utsav Gold with 19%, Sony MAX 2 with 15%.

Colors Cineplex was in fourth with 13%, while B4U Movies registered a share of 9% and Sony MAX slid into last position with 8%.

ZEE Cinema has been riding high recently on the back of movie premieres every Sunday night, while South Indian films (dubbed in Hindi) have also been climbing up the popularity charts for the channel.