Star TV ties up with Jio MAMI Mumbai Film Festival
Star TV has announced its association with the Jio MAMI 18th Mumbai Film Festival.
In its 18th edition, the festival announced its stellar line-up for the year at its annual press conference held on Thursday 29th September in Mumbai. The festival is set to kick off on 20th October. The press conference began with the announcement of the festival�۪s new brand identity.
Jio MAMI with Star, Festival Co-Chairperson, Kiran Rao said, ���It�۪s been a very exciting year for the Academy. Firstly, we are now a year around presence. We launched the MAMI Film Club in May with a conversation between Sir Ian McKellen and Aamir. We�۪ve followed that up with India premieres of films such as Brahman Naman and India in a Day. The Academy is committed to bringing you great film content and conversations not just in October but through the year. We�۪ve also got a new identity. Mumbai is a mosaic of islands and communities, of over 16 million people, their hopes and dreams. We wanted to find an identity that reflects this great city and the festival. If you look closely at our new logo, you will see two fish creating a geometric pattern that forms the Devnagri representation of MAMI. This identity also works well for us because we are always fishing for talent!�
Uday Shankar, CEO, STAR India said, ���I have always believed that the media and entertainment industry has a very important role in shaping society and cultural consciousness. We at Star believe in the potential of stories to stimulate imagination and influence societal change moving the nation forward. MAMI brings such exemplary stories to life with world class cinema especially curated for the festival. This will be our third year of association with MAMI and together we hope to connect the city to world-class content and provide an amazing platform for young, creative talent.�
Gayatri Yadav, Executive Vice President, Marketing and Communications, STAR India said, ���This is our third year and it�۪s really something we strongly believe in. We strongly believe in the vision, the brand and the people behind it. Star�۪s vision is to inspire a billion imaginations and there is nothing more central to inspiring imaginations to shape our nation�۪s cultural consciousness toward films.�
Starting 19th August, when the call for entries was announced, the Jio MAMI 18th Mumbai Film Festival with Star received an unprecedented number of entries for the movies this time. The jury members selected the best films and have taken a decision to screen nearly 180 films in feature/documentary/short films categories.
