Star TV Network has expanded its reach today by entering the lucrative South Africa Asian TV market via Top TV – the new pay TV service.
This makes Star the first Indian television network to launch four channels in South Arica.
Launched today, Top Star will consist of four brand new channels in the South African market. Star Plus (a Hindi general entertainment channel), Star Gold (the best Bollywood movies), Vijay (a Tamil general entertainment channel) as well as Channel V (a music channel).
Announcing the launch, Rajan Singh – Executive Vice President, Star International says, “Star is very proud to bring top quality programming from India for Tamil and Hindi viewers in South Africa. We are very excited to join hands with Top TV and be the first Indian television network to launch four channels in South Africa.”
Ian Woodrow, General Manager of Channels at Top TV says, “We are very excited to be able to introduce India�۪s most popular channels to our platform. This is a huge coup for us in terms of the varied, innovative and engaging programming these channels will bring to the TopTV subscriber.”
From 1st November until the end of December, the new bouquet will be free for all Top-TV subscribers. As from 1st January 2011, the entire bouquet will be available at the low cost of R60 per month.
Star UK executives rejected rumours that Channel [V] and Star Vijay are launching in the UK too.