Sky News, the UK’s popular news channel, announced today that it has appointed STAR as the exclusive partner to distribute the news channel across the Asian continent.

This new arrangement cements the existing distribution partnership between the two companies. Sky News is already available on various pay-TV platforms, including now TV in Hong Kong and Starhub Cable Vision in Singapore, as well as a range of other cable and satellite operators across the region. Sky News is also available in the Middle East via STAR۪s bouquets on the ART/ADD platform.

John Ryley, head of Sky News, said: “Already around 100m viewers across Europe, plus a further 8m households in Africa and the Middle East, are able to access Sky News۪ award-winning breaking news. I۪m delighted that this new partnership with STAR will allow us to reach audiences in a range of fast-paced dynamic countries across Asia.

Under the deal, the distribution and marketing teams at STAR, one of Asia۪s leading media and entertainment groups, will work to open up new markets for Sky News.”

Bruce A. Oltchick, Executive Vice President, Advertising Sales, Distribution & Marketing of STAR, said: “We۪re delighted to fortify our partnership with Sky News with this new exclusive distribution agreement. Sky News is an internationally renowned channel known for its high quality reporting and breaking news coverage. We are very pleased to expand our partnership and we look forward to bringing Sky News to even more viewers in Asia.”

Sky News was the winner of an international Emmy Award in 2006 for its breaking news coverage of the 2005 London Bombings. It was also winner of the UK۪s Royal Television Society award for Best News Channel, beating off competition from BBC News.

While broadcast television remains hugely important for Sky News, the channel has a strong focus on bringing breaking news through new and emerging delivery mechanisms which, in the United Kingdom, now include mobile TV and railway station platforms. In April the Sky News website sky.com/news introduced a new, fresh look and feel, the first phase of the site۪s redevelopment as a dynamic, video-rich site that maintains the channel۪s record of innovating in the delivery of breaking news and innovation. Its video content, podcasts and live event coverage are designed to support channel output.