Star Sports has bagged the India telecast rights of the upcoming Asia Cup 2018, which kicks off on 15th September 2018.
The broadcaster released its first film for the tournament, which gives the unique aspect of ‘The Tournament of Neighbours’ feel. The campaign is known as “Knock Knock”, created by Star Sports and produced by Nirvana Films. The campaign aims to ignite a flurry of emotions – pride, merriment, euphoria and most importantly the love of cricket across the sub-continent.
Gautam Thakar, CEO, Star Sports said, ““The Asia Cup is a competitive, thrilling and action-packed celebration of historic cricket rivalries between neighbours. It is where nations from the Asian continent take on each other in one of the most exciting cricket tournaments in the world. The core creative thought “Neighbour vs Neighbour” presented by Star Sports will showcase these arch cricketing rivalries that the Asia Cup has to offer.”
This year, the Asia Cup will have a few nail-biting matches between India and Pakistan, as they compete with each other in a bid to reinstate their country’s cricketing prowess.
While Star Sports will broadcast the Asia Cup 2018, international broadcast partners for UK and US are yet to be announced.