The head honcho of Sony Entertainment Television Asia (SET), Kunal Dasgupta, has had his contract renewed making him the longest running CEO in the history of any media or entertainment company.

His contract was scheduled to end in June of this year. Kunal has been with the channel since 1996. While speculation was rife that Mr Dasgupta۪s term at SET would end, the two-year extension gains importance in the light of SET۪s IPO plans.

The SET India board has appointed Manjit Singh as chairman, replacing Michael Grindon, president of Sony Pictures Television International (SPTI), who will continue as a board member. Mr Grindon has chaired the board since SPTI and its JV partners launched SET India in 1995 with one channel, Sony Entertainment Television.