Sony TV launches new show in 22:00 slot

Sony Entertainment Television Asia has roped in four Bollywood filmmakers to produce 12 episodes of its special programme, Specials@10.

Madhur Bhandarkar, Mahesh Manjrekar, Vikram Bhatt and Anurag Kashyap, who have produced a string of hit movies, will now try to revive the ratings for Sony TV.

Previously in this slot, Sony TV were screening repeat programming. Since December, Sony has been showing repeat telecasts of Meet Mila De Rabba and Hum Ladkiyan in the 22:00 – 23:00 band. The original run of these two shows is in the 20:00 – 21:00 time slot.

Sony TV head of programming Gurdip Bhangoo said: “In our efforts to revive good television, not only through content and relatable subjects, but also through people who are master craftsmen and have classic story telling methods, we bring to the viewers Specials@10. We are sure these stories will cut across all barriers and resonate with the audiences as they are about ordinary people and their extraordinary experiences.”