As confirmed by BizAsia.co.uk first earlier this month, long running drama ‘Kaisa Yeh Pyar Hai’ will be coming to an end on Sony to be replaced with ‘Kaajjal’.
Sony Entertainment Television Asia, which has been struggling in the TV ratings in India is hoping to make a big comeback with ‘Kaajjal’ and its huge property ‘Bigg Boss’ (Big Brother).
Described as a fairy tale love story, it is about Kaajjal, the girl-next-door. This daily will be the first show from Sandiip Sikcand, the newly appointed chief creative director, Sony Entertainment Television Asia.
���The character of Kaajjal is a small town girl whom we have all interacted with. The first promo of the show will be aired before Jhalak Dikhhla Jaa�۪s inaugural episode and Kaajjal�۪s character will also be introduced in one of the Jhalak episodes,� says Sikcand.
Produced by Twenty Twenty Production, the television subsidiary of K Sera Sera, it stars Apoorva Agnihotri (of Jassi Jaisi Ko Nahin fame) and Rati Agnihotri, among others.
‘Kaisa Yeh Pyar Hai’ will be ending on Thursday 5th October, to be replaced with ‘Kaajjal’ on Monday 9th October at 20:00.
According to channel sources in the UK, ‘Bigg Boss’ will be going live early November. TV promotions of the show are set to begin mid-October.