Sony Music Entertainment (SME) Middle East announced today that it has further expanded its roster by adding Pakistani singer and songwriter Taha G.
The deal will see SME Middle East will work to grow Taha G’s international fan base, using its network to introduce his music to new fans across the world.
Since releasing over 25 hit singles and albums over the past three years, Taha G has established himself as one of Pakistan’s most popular performers.
“We look forward to supporting Taha G in growing his career further afield, giving him all the opportunities and platforms to share his fresh electro-sound with a wider audience. He is a beloved artist we are signing here in Pakistan, and we look forward to the many more that will follow as we’re expanding our roster in this dynamic market”, said Rami Mohsen, Managing Director, Sony Music Entertainment, Middle East.
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Taha G’s signing comes at a time when Pakistan’s music industry is thriving, driven by a South Asian diaspora fan base that plays a significant role in promoting and amplifying the appeal of its culture and music worldwide.
On signing with Sony Music Middle East, Taha G shared, “Signing with SME marks an exciting new chapter in my musical journey, allowing me to elevate my music to a broader international audience and extend my reach across the global stage. I’ve found my haven at Sony Music Entertainment and I can’t wait to embark on this partnership, which is a testament to the hard work and dedication of my team and fans.”