In a surprising and tactical move, ‘Gully Boy’ (2019) star, Ranveer Singh has launched his independent record label, IncInk.
The IncInk collaboration will see Singh team up with his best friend, Navzar Eranee. The label will focus on promoting raw and new artists in India.
Taking to social media, Singh said, “My passion project. A manifestation of a certain vibe. IncInk is an independent record label formed by artists for artists…to discover, nurture & promote exciting talents from across India. Presenting Kaam Bhaari, Spitfire & SlowCheeta from the different hoods of our country. Let’s show these boys some love.”
Elaborating further on the project, Singh told DNA India, “As an outsider in Bollywood, I have always wanted to do my bit to bring out and support the outstanding talent that we have in every street of our country. So, when Navzar and I came up with the idea of IncInk, it appealed to my core, my heart.”
He added, “IncInk is my passion, and I intend to use this platform to give as many artistes, from across the country, a chance to dazzle India with their talent.”
The first single called ‘Zeher’ will release under IncInk. “The first three exceptional talents being launched are Kaam Bhaari (‘Zeher’ vocalist), SlowCheeta and Spitfire and I’m a huge fan of their music. We intend to sign and promote more artistes, who are exploring various genres, in the days to come and showcase their music to India and the world,” Singh further added.