RAJAR: BBC Asian Network remains No.1; Sunrise Radio National drops below 300k

By Johar Deep, Correspondent

05 February 2026

BBC Asian Network and Sunrise Radio National

Sunrise Radio National had the biggest drop since December 2022, with its weekly reach falling below 300,000 for the first time, according to Q4/25 data from RAJAR.

Sunrise Radio National, which has been on a decline over the past five quarters, registered 296,000 – one of its lowest reach in history. In data available since 2021, Sunrise Radio National previously had recorded 313,000 as its lowest in December 2022. In latest data, Sunrise Radio National lost 32,000 listeners but its average listening hours per listener were up from 4.9 to 5.1.

Tony Lit MBE, MD Sunrise Radio Group, says, “We are delighted to announce that following the release of Rajar Q4 2025 this morning, the Sunrise Radio Brand in London and nationally continues to lead the way as the UK’s number ONE Asian commercial radio station.

“Sunrise Radio, the market-leading brand, is now in its 37th year and continues to innovate. We are pleased with the performance and audience reaction to our two new radio stations, Sunrise Retro on London DAB and Sunrise Hits on national DAB. Sunrise Retro’s audience will be measured for its first full quarter in Q1 2026, after its launch on the 5th November 2025.

“Sunrise Hits National was also launched on the 5th November 2025, and its audience will be measured by Rajar in due course. As a Team, we are extremely proud to have two national radio stations, and we would like to thank our listeners, new and old; we are so happy that you are enjoying our radio stations. The final thank you goes out to my Sunrise Team and our loyal commercial partners, who make it possible for us to continue developing the Iconic Sunrise Radio brand, for the enjoyment of the British Asian community.”