Radio listening continues to shift to online
An annual Ofcom report says that radio listening continues to shift online, with smart speakers now accounting for a fifth of in-home radio listening (20%).
The report also says live radio continues to reach the majority of adults across the UK, with 88% of people tuning in for an average of 20 hours each week across digital, analogue and online platforms.
Overall listening has previously been split more or less equally between BBC and commercial radio stations, but over the past year, commercial radio consolidated its position as market leader to take a 51.4% share.
A fifth of adults’ audio listening is to streamed music (21%), although this increases to 50% among 15-34s.
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Around one in five adults (20%) listen to podcasts each week, with the increase largely driven by listeners aged 25-44. Older teens and younger adults, however, appear to be turning away from podcasts.
BBC Asian Network remains in top spot in latest listening figures whilst Sunrise Radio nationally remains the second most listened to station amongst the Asian audiences.
