Pakistan’s popular entertainment channel PTV Prime is all set for a radical makeover this weekend.

Coming onto the scene almost a decade ago, setting unprecedented standards in the ethnic media market, PTV Prime is once again on the verge of repeating history.

As the years have gone by the channel has witnessed the surfacing of numerous Asian channels, almost to the point of market saturation; unfortunately not offering anything of new substance to its viewers. PTV Prime has felt the same dissatisfaction as the viewers of Asian media have and has taken the responsibility upon themselves to address the situation.

Keeping a close eye on the industry as whole, looking at both the viewers and the channel providers, PTV Prime has identified both the problems and the respective solutions for the stagnated Asian market. PTV Prime is stepping up its game by re-emerging its self with a ?new attitude?.

When a channel is prepared to offer its viewers a staggering twenty two brand new drama serials, you know they mean business. With its new attitude, PTV Prime is truly going all out with this new offing of brand new shows to lure back viewers. Over three hours of daily live and interactive shows; seven invigorating sitcoms; weekly award winning feature films in Urdu and Punjabi, with super star casts; Extensive coverage of community events through out the UK and Europe.

New shows:

New live interactive show: Jee Aayan Noo

New drama: Hawa Ko Likhna

New live interactive show: Lights Camera Action

New drama: Aap Jaisa Koi

New drama: Parvarish

New drama: Love Marriage

New live entertainment show: Weekend Prime with Maz Alam

New live entertainment show: Prime Post

New live interactive show: Quid Show

Over three hours of daily live and interactive shows; seven invigorating sitcoms; weekly award winning feature films in Urdu and Punjabi, with super star casts; Extensive coverage of community events through out the UK and Europe. All of this amounts to an astounding 60% of fresh shows on PTV Prime. PTV Prime will continue to promise excellence in providing comprehensive programme content, including news coverage, current affairs and religion. Also PTV Prime offers magazine shows, covering a variety of areas including art, fashion and health & beauty; hosted by leading names in the industry providing their expert advice on everyday issues.

PTV Prime’s new look will be unveiled this weekend and the rollout of new shows begin on Sunday (1st May).