Priya Dogra appointed Chief Executive of Channel 4
Channel 4 has announced that Priya Dogra will become its next Chief Executive Officer, starting in March 2026. Dogra succeeds Jonathan Allan, who has been serving as Interim CEO and will remain in the role until her arrival.
Dogra is currently Chief Advertising, Group Data & New Revenue Officer at Sky, where she oversees Sky Media, data and analytics capabilities, and non-subscription revenue development. She played a key role in launching Universal Ads, a collaborative initiative between Sky, ITV, Channel 4 and Comcast’s FreeWheel, aimed at creating a self-serve TV advertising platform for small businesses.
Prior to joining Sky, Dogra spent 14 years at Time Warner / WarnerMedia and Warner Bros. Discovery. Most recently, she served as President & Managing Director for Warner Bros. Discovery EMEA with responsibility for programming and production, marketing, advertising, commercial partnerships across networks, streaming, theatrical distribution and content licensing. She also led local original series production for HBO and HBO Max. Earlier, she headed Mergers & Acquisitions and Corporate Strategy at Time Warner / WarnerMedia, overseeing major M&A and investment activity and advising three successive CEOs on strategic initiatives. Priya began her career in investment banking at Citi, covering clients in the media and telecoms sectors.
Geoff Cooper, Channel 4 Chair, said: “I am delighted that Priya Dogra will become Channel 4’s eighth Chief Executive Officer. Priya is an outstanding executive, a visionary leader and has a formidable intellect. She has impressive experience in driving commercial growth and digital transformation, as well as building collaborative partnerships, alongside a track record of nurturing creative processes, delivering effective programming strategies and building content production capabilities. She also possesses a passion for Channel 4 and a deep understanding of its public service remit. Priya is ideally equipped to lead the business through its next chapter, and we are thrilled to welcome her aboard.”
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Priya Dogra said: “Joining Channel 4 at this moment is a genuine privilege. Few organisations sit so firmly at the heart of British culture or have such a clear purpose and vital mission: to challenge, to reflect and represent voices across the UK, and to spark change through entertainment. I very much look forward to working with the brilliant team at Channel 4 and with partners across the creative industries to build on its distinctive and ground-breaking programming and reporting, accelerate its digital ambitions, and deepen its connection with audiences across every platform.”
Geoff Cooper added: “I would also like to sincerely thank Jonathan Allan for his impressive leadership as Channel 4’s Interim CEO. Jonathan has stepped up to guide Channel 4 through the second half of the year with skill, insight and energy. His steady hand on the tiller has helped Channel 4 move forward through the choppy market conditions in the last part of the year. The Channel 4 Board is extremely grateful for his contribution.”
Dogra will join Channel 4 in March 2026. Jonathan Allan will continue in the role of Interim CEO until then.
